I’m Seeing a Pattern Here

This was another fun project with a tiny budget. Our client asked us to design a group of conceptual repeating patterns for board shorts. Since most graphic design today is created on computers, the fun part for us was breaking out the brushes and inks and making a mess.

To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

Star Light Starbright

Here’s another recent logo we designed for a client with a limited budget. Starbright Learning specializes in language acquisition for both adults and children. Since many of their clients are international, our solution needed to work across cultural boundaries with people who might not be familiar with American nursery rhymes. The client suggested a star over a cityscape as possible imagery and, as you can see from our initial concepts, we primarily focused on that direction. But as we were sketching we also developed a more corporate branding approach which we presented as a third design option. The final design combines a fun whimsical feel with a traditional yet modern type treatment

To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

Ho Ho Holy Crap!

Ahhhhhhhh, we love the depth and texture letterpress. So, of course, we jumped at the chance to print our 2011 holiday card the on a beautiful old hand inked press.

To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

InteliQuant Design

This was a quick logo design we did for InteliQuant, a company who provides proprietary analytics for websites. I’m posting this project to show the quality of work we can deliver on a limited budget. And to give an idea of our process on a fairly typical project, I’m also posting the preliminary design options we gave the client to choose from.

To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

To the Next Level

Here a couple shirt designs we did back in December for Next Level Lifting, a lifestyle apparel line for weightlifters and bodybuilders. As per the client’s direction, we based our designs around military badges and latin mottos.

To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

… To a “Tee”

Here are some more preliminary designs for a Hawaii based lifestyle clothing company

To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

Mad Men (ish)

I wanted to post these to show a bit of our methods so anyone interested in working with a designer for the first time might know what they might expect.

Design is a process and there are usually several phases to a given project which refine a design so it will serve the client’s needs. These can include a first round conceptual phase, multiple rounds of revisions and final production of finished art. We’re going to focus here on the very first stage: the conceptual phase.

When working on advertising, marketing campaigns or strategic messaging the first round it’s all about conveying ideas. At the very beginning of this type of project we’ll often pitch numerous concepts for a client to choose from. Budgets almost never allow us to do full computer designs with photo shoots or full illustrations for each concept so we’ll present sketches. These aren’t works of art, they are quickly done comps with just enough visual detail to help a client decide on a direction. They’re made to elicit discussion and help develop specifics. Elements like body text, color or fonts which might distract or influence the client are not included. At this point we’re only selling the idea and leaving the details to be sorted out later.

So here is a little peek behind the curtain for a fairly typical advertising pitch:

* The above images are actual client work but the company name has been changed

To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

The Shirt Off Our Back

These are some preliminary T-shirt designs we’re working on for a lifestyle clothing company based in Hawaii.

To learn more about what Carey Jollife Graphic Arts can do for your business, please visit cjolliffe.com.

Just for Laughs

Here’s some designs I created for standup comedy legend Doug Stanhope. Doug recently starred in an episode of Louie on the FX network and appeared on the Green Room with Paul Provenza on Showtime. He ran for President of the United States in 2008 as a Libertarian and hosted Girls Gone Wild: America Uncovered. He’s currently performing for a month straight at the Leicester Square Theatre in London.

To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

Mmmm, Good!

Here’s a couple poster designs we recently created for Desert Sun Coffee Roasters in Durango Colorado.

To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.