Good Drinks offers the first line of specialty sauces, syrups and drink mixes formulated without any high-fructose corn syrup. Supplied exclusively to cafés, these products are used to make mochas, lattes, chai teas, hot chocolates and a new line of ethnic drinks. High-fructose corn syrup is ubiquitous in the industry in spite of it’s many known long-term health risks including biochemical evidence it contributes obesity.
We were tasked to create a brandmark which would compel people to make a change for the better. Consisting of a custom font with simple contemporary look, we accented it with bright yet earthy colors to convey a fresh friendly tone. We then produced a group of engaging ads to educate consumers on all the innovative healthy features the brand offers. This same tone carried over to our trade show booth design highlighting the benefits for distributors and café owners. We finished the project off by developing a product mark for Horchata, an upscale rice based drink with a multitude of health benefits in their ethnic drink line.
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