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Carey Jolliffe Graphic Arts

~ Graphic Design Flotsam and Jetsam

Carey Jolliffe Graphic Arts

Category Archives: Apparel

Building a Better Logo

27 Sunday May 2012

Posted by Carey Jolliffe Graphic Arts in Apparel, Design, Logo, Typography

≈ 2 Comments

Here’s another identity project we recently completed which illustrates what we can deliver on a limited budget.

Stephen McRae Construction stands apart from a myriad of other builders because of their attention to detail and their unmatched craftsmanship. Their old logo did not reflect the premium quality of their work nor speak to the refined, subtle tastes of their high-end cliental.

Rather than a simple logo project, we needed to help them build an integrated brand that expressed their core values and spoke to an upscale target audience. We felt the “shouting billboard” style identity used throughout the industry was overplayed. To set Stephen McRae Construction apart, We sought to create a new logo mark which functioned like a designer label, proudly place on finished construction projects like a stamp of excellence.

Our final design is simple yet recognizable and unique. Subtle yet confident. We integrated the letter M with the stylized architectural detail of a Doric Column. We finished it all off with a customized font which expresses a precise and contemporary feel.

    I’m getting lots of compliments on the business cards and the new logo. You were able to come up with the perfect logo for my business even though I was only able to give you a vague idea of what I wanted. Thanks for all your hard work and creativity.

    Stephen McRae
    President




To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

Shameless Self Promotion

17 Tuesday Apr 2012

Posted by Carey Jolliffe Graphic Arts in Apparel, Design, Illustration, Logo, Typography

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We’ve posted about this before but we wanted to share. A while back we designed some football jerseys for degenerate standup comedian extraordinaire Doug Stanhope. Today we found a couple promo shots of him wearing our design. It warmed the cockles of our hearts



To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

Maui Wowie

15 Sunday Apr 2012

Posted by Carey Jolliffe Graphic Arts in Apparel, Design, Illustration, Typography

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Here’s another quick t-shirt design we did a few months back. Wahine is the Hawaiian word for woman.


To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

It’s Hip to Be Square

08 Sunday Apr 2012

Posted by Carey Jolliffe Graphic Arts in Apparel, Design, Typography

≈ 5 Comments

Here are three new Hipster Haiku shirt designs



To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

I’m Seeing a Pattern Here

17 Friday Feb 2012

Posted by Carey Jolliffe Graphic Arts in Apparel, Design

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This was another fun project with a tiny budget. Our client asked us to design a group of conceptual repeating patterns for board shorts. Since most graphic design today is created on computers, the fun part for us was breaking out the brushes and inks and making a mess.




To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

To the Next Level

11 Saturday Feb 2012

Posted by Carey Jolliffe Graphic Arts in Apparel, Design

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Here a couple shirt designs we did back in December for Next Level Lifting, a lifestyle apparel line for weightlifters and bodybuilders. As per the client’s direction, we based our designs around military badges and latin mottos.

To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

… To a “Tee”

06 Thursday Oct 2011

Posted by Carey Jolliffe Graphic Arts in Apparel, Design, Typography

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Here are some more preliminary designs for a Hawaii based lifestyle clothing company










To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

The Shirt Off Our Back

07 Wednesday Sep 2011

Posted by Carey Jolliffe Graphic Arts in Apparel, Design, Typography

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These are some preliminary T-shirt designs we’re working on for a lifestyle clothing company based in Hawaii.







To learn more about what Carey Jollife Graphic Arts can do for your business, please visit cjolliffe.com.

Just for Laughs

02 Friday Sep 2011

Posted by Carey Jolliffe Graphic Arts in Apparel, Design, Logo

≈ 2 Comments

Here’s some designs I created for standup comedy legend Doug Stanhope. Doug recently starred in an episode of Louie on the FX network and appeared on the Green Room with Paul Provenza on Showtime. He ran for President of the United States in 2008 as a Libertarian and hosted Girls Gone Wild: America Uncovered. He’s currently performing for a month straight at the Leicester Square Theatre in London.





To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

Carey Jolliffe Graphic Arts is a full-service boutique design collective based in Denver, CO specializing in branding, packaging, identity, corporate collateral, point of purchase, direct mail and illustration. What makes us unique is the experience and perspective we bring to the table. For over 20 years we’ve created award winning designs from coast to coast and abroad gaining invaluable knowledge from all our hard work. Additionally, we continue to partner with other creative agencies to complement the skill sets of existing creative teams. We pride ourselves on the many hats we wear and the diversity of the work we create.

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