This was a quick but satisfying project we recently created for another top secret client. We were tasked to create a set of icons which visually express the unique selling points for a company who specializes in energy intelligence and optimization. The icons speak to “big ideas” like interconnectedness, optimized workflow, risk minimization, feedback implementation and partnership. Heady stuff, indeed.
Our challenge was to simplify those “big ideas” down to a unique set of abstract glyphs which function cohesively as a system. Since the final designs would be used both large and small, they required a simple minimalist execution with enough of a dynamic brand style to later extend across a myriad of marketing materials.
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