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Carey Jolliffe Graphic Arts

~ Graphic Design Flotsam and Jetsam

Carey Jolliffe Graphic Arts

Category Archives: Icon Design

Icon See Clearly Now

21 Saturday Aug 2010

Posted by Carey Jolliffe Graphic Arts in Design, Icon Design

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This was a quick but satisfying project we recently created for another top secret client. We were tasked to create a set of icons which visually express the unique selling points for a company who specializes in energy intelligence and optimization. The icons speak to “big ideas” like interconnectedness, optimized workflow, risk minimization, feedback implementation and partnership. Heady stuff, indeed.

Our challenge was to simplify those “big ideas” down to a unique set of abstract glyphs which function cohesively as a system. Since the final designs would be used both large and small, they required a simple minimalist execution with enough of a dynamic brand style to later extend across a myriad of marketing materials.




To learn more about what Carey Jolliffe Graphic Arts can do for your business, please visit cjolliffe.com.

Carey Jolliffe Graphic Arts is a full-service boutique design collective based in Denver, CO specializing in branding, packaging, identity, corporate collateral, point of purchase, direct mail and illustration. What makes us unique is the experience and perspective we bring to the table. For over 20 years we’ve created award winning designs from coast to coast and abroad gaining invaluable knowledge from all our hard work. Additionally, we continue to partner with other creative agencies to complement the skill sets of existing creative teams. We pride ourselves on the many hats we wear and the diversity of the work we create.

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